Data Analytics
Business Insights & Strategy
Successfully measure, track and predict user behaviour to improve your user’s experience and increase sales.
What is Website Analytics?
Data analytics (also known as website analytics) is critical to the success of your business. It allows you to better understand your website visitors and use those insights to improve your website goals, be it more sales, increased brand awareness in the market or better ROI.
Through the use of tools such as Googe Analytics 4, we can accurately tell you how many visitors are coming to your website, whether their coming from a Facebook ad or Google search or email campaign. Website analytics tracks useful information about your user’s behaviour so you can sell more of what people are searching for and increase your conversion rate.
Why Web Analytics Is Important
As the old adage goes; Whatever is worth doing is worth measuring.
Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding your customer’s behaviour is also key to helping you reach your marketing goals.
For e.g. Web analytics will show you the most popular pages on your website, most popular products and the most used paths to purchase. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns by sending more investment to the ads that are working and stop wasting money on ones that aren’t.
Use Data Analytics To Track:
- Pageviews
- New Visitors
- Returning Visitors
- Abandoned Carts
- Ready-To-Buy Customers
- Traffic Sources
- Hot Spots
- Best Selling Products
- Bounce Rate
- Social Media ROI Performance
