Google Ads
Search Engine Marketing
Get directly seen in Google Search by investing in paid advertising.
It seems like more and more businesses are popping up these days. Unfortunately all these businesses crowd the market, compete directly with your brand, toughen competition and draw the eyes of your target market away. More importantly, they’re all vying for a piece of that search engine pie just like you are.
At Designsy, our SEM experts can help your business get seen online through Google Ads. Thorough keyword research, creative ad content, thoughtful demographic targeting and conversion tracking are just a few things we strategise when planning your Google Ads campaign. Talk to us and find out more about how paid advertising can boost your visibility.
Why Google Ads Works For Businesses
Google Ads (also known as Pay-Per-Click and Search Engine Marketing) is one of the most versatile and cost effective marketing tools for a business. Although we do recommend investing in a long-term SEO strategy to help you organically rank higher over time, if you are after more immediate results and want customers to see you right now, then a strategic Google Ads strategy can reap huge benefits in a short period of time.
Your Designsy SEM team will conduct thorough keyword research into your industry and competition to determine the most cost-effective keywords in terms of results, we then handle everything from creation (Ad creative, content, graphics) to management and reporting. Over time, we analyse and optimise your campaign to ensure you get the most out of your Ads budget.
Say
G'day
To Potential Customers
Imagine showing your ad only to ready-to-buy customers already searching for your product/service. Now imagine instead of paying a fortune, you only pay a small amount whenever a buyer clicks through on your ad. That’s the power of Search Engine Marketing. Talk to our friendly team and see how we can reduce your marketing spend and attract more customers.
What Is Google Ads / PPC Marketing?
Google Ads (widely referred to as Search Engine Marketing or SEM) is one of the fastest ways to grow your business’s brand and collect new customers. As you may know Google is the largest search engine in the world and used by millions of people every hour around Australia – just think when was the last time you Googled a business or service you needed (like coffee near me)? Everyone knows how to Google and that means BIG potential for your business to get seen.
In a nutshell, Google ads work as a pay-per-click (PPC) model. That means businesses similar to yours target a specific keyword on Google (like “Brisbane Plumber”) and they all compete with each other to fight for the coveted first page of the Google search through an auction based maximum bid. This all may seem very complex, and it may sound tempting to spend all your money targeting the big keywords, but that may be a sure-fire way to burn through your ad spends without seeing results. Rest assured, At Designsy you have access to our expert Google certified team to create specific strategies and optimisation techniques to get you the best ROI on your ad spend.
Learn How Designsy's SEM Packages Can Help Get You More Customers →
Type Of Google Ads We Run
At Designsy, we run full service SEM campaigns that reach your target audience across all networks. Unlike some agencies, we don’t believe in simple cookie-cutter campaigns – there’s no set-&-forget here, we’re all about getting you SEEN.
Search Network Campaign
After the Design team is finished creating your ad content, your ad will appear not just on Google Search and Maps but also hundreds of other Google search partner sites. When users search for a related keyword, they'll see your ad.
Display Network Campaign
We can get your visual ad in front of people using products in the Google display network like Gmail, YouTube, Shopping and more.
Shopping Campaign
We will set up your products for Google's web store which will then show your visual product to people searching for related items. (Kids school shoes > Shoe protector spray)
Video Campaign
If you have video content about your company or products, Designsy can promote your video as an ad through YouTube and other Google Display Network properties.
App Campaign
Through an app campaign your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google's search partners and multiple other publishers that display app ads.